Empowering IEEE:
A Decade of Digital and Brand Growth

For over a decade, Thinkdm2 has partnered with IEEE, a leading organization in advancing technology. Our collaboration includes the Standards Group, IEEE Innovate, IEEE Xplore, and various IEEE Societies. We have enhanced IEEE's digital presence and global audience engagement through brand development, lead-generation campaigns, social media, website development, and SEO.

Challenges

Working with a vast and diverse organization like IEEE presented unique challenges:

Diverse Stakeholder Needs

Each IEEE Societies had distinct goals, priorities, and audiences, requiring customized strategies.

Brand Consistency

Maintaining a unified IEEE brand identity while allowing for individuality among departments, societies, and products.

Bridging Digital Visibility

IEEE’s corporate brand and societies operate in silos, making a unified digital strategy challenging.

Simplifying Complexity

IEEE deals with highly technical and complex topics that can be challenging to communicate effectively.

Solutions Implemented

To address these challenges, we executed comprehensive digital strategies that included:

    • Created cohesive visual identities for IEEE’s various Societies while aligning with the overarching IEEE branding guidelines.

    • Developed branding assets, including logos, color palettes, and design elements tailored to each division’s unique mission.

    • Designed and developed responsive, user-friendly websites that streamlined navigation and content discovery.

    • Integrated advanced database search functionalities to enhance accessibility to IEEE’s extensive digital library and standards.

    • Migrated outdated websites from Drupal to WordPress, enhancing functionality and user experience. This transition improves site management, boosts security, and offers a user-friendly interface, effectively addressing the evolving needs of users and stakeholders.

    • Implemented best practices in search engine optimization, improving the visibility of IEEE content.

    • Conducted keyword research and on-page optimization to boost search rankings for key topics.

    • Developed targeted content strategies to engage IEEE’s technical and professional communities.

    • Managed multi-platform campaigns, increasing audience interaction and thought leadership.

Impact & Results

Our decade-long collaboration has led to significant improvements in IEEE’s digital presence:

  • Established a more consistent and recognizable IEEE presence across divisions.

  • Increased user engagement and improved navigation across IEEE sites.

  • SEO optimizations led to greater visibility and increased traffic to IEEE’s digital assets.

  • Expanded audience reach and thought leadership influence within the technology sector.

By working across various IEEE Societies, we have stayed at the forefront of emerging technologies such as Quantum Photonics, Computational Intelligence, and other cutting-edge advancements. This deep exposure gives Thinkdm2 a unique advantage in helping its clients navigate the rapidly evolving digital landscape. Our ability to anticipate trends and implement the latest technologies and techniques ensures that we continue to provide forward-thinking solutions, keeping our clients ahead in their respective industries.

Contact us.

info@thinkdm2.com
(201) 707-0764

100 Challenger Road, Suite 306
Ridgefield Park, NJ 07660